Launched in 2010, FirstCry.com is Asia's largest online portal for baby and kids products and offers a range of top brands for babies, kids and moms. FirstCry has an inventory of more than 70,000 items from over 700 top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee and more. With this range of international and national vendors, FirstCry promises variety, reasonable pricing and great customer service. The company has the highest numbers of Stock Keeping Units (SKU’s) and offers the largest range of products in the field, from maternity wear to accessories for nursery, diapers, kids clothes, toys, school gear, prams, strollers and car seats.
Supam Maheshwari is an alumni of IIM Ahmedabad and an engineer from Delhi College of Engineering. Prior to launching Firstcry.com in 2010, Supam was the Co-Founder and CEO of Brainvisa Technologies, one of the largest eLearning companies in India.