Saif Partner Logo



Launched in 2010, is Asia's largest online portal for baby and kids products and offers a range of top brands for babies, kids and moms. FirstCry has an inventory of more than 70,000 items from over 700 top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee and more. With this range of international and national vendors, FirstCry promises variety, reasonable pricing and  great customer service. The company has the highest numbers of Stock Keeping Units (SKU’s) and offers the largest range of products in the field, from maternity wear to accessories for nursery, diapers, kids clothes, toys, school gear, prams, strollers and car seats.

Supam Maheshwari

Supam Maheshwari Founder & CEO

Supam Maheshwari is an alumni of IIM Ahmedabad and an engineer from Delhi College of Engineering. Prior to launching in 2010, Supam was the Co-Founder and CEO of Brainvisa Technologies, one of the largest eLearning companies in India.


Mukul Arora

Mukul Arora Managing Director

Ravi Adusumalli

Ravi Adusumalli Managing Partner

Vivek Mathur

Vivek Mathur Managing Director