Manpasand Beverages aspires to be a leading global food and beverage company, providing customers with high-quality products and services at competitive prices. Currently focused in the explosive fruit-based drink market, Manpasand has built brands like Mango Sip, Apple Sip, Orange Sip and Guava Sip. They recently introduced a new brand, Fruits Up, with premium juice as a unique selling proposition. The company has a cadre of loyal distributors, C&Fs, retailers and a dedicated work force. Manpasand consciously participates in community sustainability projects as a way of investing in environmentally-friendly practices.
Dhirendra Singh is the Chairman and Managing Director of Manpasand Beverages. In addition, he is Chairman of the IPO Committee, member of the Audit Committee, member of the Stakeholders Committee, member of Corporate Social Responsibility Committee and member of the Risk Management Committee.