Launched in 2012, Urban Ladder is an e-retailer of furniture that targets buyers in the 25-40 age group who seek trendy and affordable furniture. Urban Ladder’s portal offers more than 1,000 products across 25 categories including sofas, wardrobes, dining tables, coffee tables and more. The website has an average of 15,000 visits and approximately 100-200 transactions per day. Today, Urban Ladder delivers to Delhi, Mumbai, Pune, Chennai and Bangalore, and the company plans to expand its operations in 25-30 cities by 2016. Urban Ladder gauges consumer preferences through reviews on its website and through its social media presence, and offers a carefully curated catalogue tailored to the needs and desires of its clients.